2017 is a promising year for all things digital marketing — the online landscape will continue to evolve. Let’s outlining top Digital Marketing trends in 2017.
The search game for mobile devices is evolving. At the most fundamental level, you need to make sure your site is Google search friendly.
Then, it’s all about being there when the customer is looking for your product. Google calls these the “micro-moments,” meaning the solution you are providing to a problem needs to be there when a user is searching for it.
User Experience (UX)
User experience on mobile is a completely different ballpark compared to desktop. The screen is significantly smaller, and touch interaction means less space for different functions. Having a responsive site is a great first step, but the next level is to design a mobile site catered to the mobile experience. Was your website designed with mobile in mind?
Are you on the right applications? These are the types of apps to watch for in 2017:
Video messaging apps like Houseparty. Basically, it’s Google Hangouts, but simpler, more social, and with an interface that is skewed towards a younger Snapchattier audience.
AR / VR Games: these gaming apps are being cranked out by game developers at a rapid rate as virtual reality devices become more readily available. Expect more Pokemon Go-like games as well.
Interactive forums and chat rooms aren’t dead yet. If anything, internet users are more in search of community than ever.
Content has been on our “next big trends” lists for four years running. But seriously, content will continue to be a key player in 2017.
Blog / News Section on Your Website
First, if you’re not a thought leader, you won’t be an industry leader. Not to mention that this is the best way for your audience to re-discover you over and over again. Our strategy is simple: create great content and boost it through paid media amplification towards your target audiences and retargeting lists.
Marketing automation has made email more effective than ever. Being able to target specific user actions means more customized content, and building better customer relationship repertoire. We have greatly expanded our content marketing and marketing automation service offerings and are integrating campaigns with tools like HubSpot and Pardot.
Internet video is growing at a rapid rate. Do you have a video strategy? While Snapchat and Instagram are fighting it out with full-screen video content, many other players are in the market, including Periscope, Facebook Live, and Houseparty (watch out for this one).
PR and Influencers
2017 will be the year of influencer marketing. Working with an innovative Key Opinion Leader gives businesses the value of earned influence without building it from scratch. This year had a boom in platforms for connecting influencers and brands, which is helping businesses connect with the right audience easily and more efficiently. Not to mention, it’ll help your SEO.
Online communities are still one of the most effective ways to spread information through word of mouth. If social media has connected people, then the sub-communities are what’s connecting people to topics of interest. Find the right brand ambassadors to reach your audience, and don’t underestimate the power of small but mighty online communities.
VR and AR
Virtual Reality: known as an immersive multimedia or computer-simulated reality. It is a computer technology that replicates an environment, real or imagined, and simulates a user’s physical presence within that environment in a way that allows the user to interact with it.
Augmented Reality: a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics, or GPS data. Examples: Snapchat geofilters, Snapchat face filters, Pokemon Go.
Both VR and AR offer a fully integrated and immersive experience, meaning the entire user experience can be crafted for optimal branding effect.
Cognitive computing is the ability for a software to understand unstructured data and interpret them through natural language.
Though still in the early stages, chatbots are quickly becoming a hot topic for personalized customer interactions. Whether it’s customer service or simply brand interactions, chatbots will automate the basic functions of social media community management.
Do you have any other ideas about top Digital Marketing trends in 2017, share with us!