Harrison Hot Springs is a world- renowned resort. They are committed to build enduring relationships with profitable customers, personalize the hotel shopping experience and ultimately drive hotel room occupancy rates and gross profits.
To do this, Harrison required an effective internal management platform to personalize marketing messages, deliver leads in a cost-effective format, and capture key information from each interaction with hotel guests and potential travelers.
Evilnut designed a fully-customized CRM system which aimed to improve the team’s operations efficiency, cut costs, and generate more leads.
The system enables hotel executives to automate and manage the growing requests of their hospitality business, from distribution channels to property operations, and also real-time guest requests.
In a single year the hotel has seen a 14% jump in hotel occupancy while adding to administrative efficiency with help from the new CRM system.