Every business—from multinationals to the kid who mows your lawn— has a company website. But just having a website isn’t enough. You need a great website: one that actually gets you leads and conversions. Having a bad, ugly website is like showing up to a dinner party in a pasta-stained Hawaiian shirt and expecting to get to kiss the cute host.
And having a good-looking website isn’t enough either. Does your website convey crucial information effectively? Having a good-looking but confusing website is… like showing up to that same dinner party in a nice outfit but a tad too far into the wine.
So, are you 100% sure that your website is good? Here are 5 signs that your website is hurting your business and that it’s time for a new web design
1. Your Homepage Has No Clear Goal
What, you might ask, can I possibly mean? But of course, your Homepage has goals! Make more money, promote a current offer, grow brand awareness, pass on updates about the company fishing trip, acquire more social media followers… Wait, that’s a lot of things for one little web page to handle. And it’s overwhelming for the visitor. The rule of thumb is one page= one message. Pick one thing, make it clear, and make it snappy. If you have a special offer you want to advertise or if you want to get visitors to subscribe to your mailing list, consider adding a landing page.
2. Your Website is Not Mobile Responsive
Look, I don’t have to tell you that people spend a lot of time on their smartphones: ( U.S. Consumers Now Spend More Time In Apps Than Watching TV ). So is your website mobile-friendly? It’d better be. If users have to zoom in on their phones to read tiny-tiny text, or, even worse, if some elements don’t load properly, then your website is losing you money. And it’s high-time for an upgrade.
3. Your Website is Buried on Page 5 of Google
You have a great business and your website isn’t half bad. But no one ever sees it. Because it’s buried, way down in the depths of Google Search. If no one ever sees your website does it even really exist? If you’re using out-dated strategies like stuffing a Meta Keywords tag, or if you haven’t even heard of Search Engine Optimization then your online presence needs some serious love and attention. SEO is tough. Google is constantly changing it’s search algorithm. SEO is a game where the rules are always changing. At Evilnut, we take the time to look at the backend code to see if you’re using proper headings, keyword rankings, and social media code. We’ll get your website sorted with a long-term SEO strategy and boost your business to the top.
4.Information is Hard to Find
Your website shouldn’t be a puzzle. If your users have to hunt for what they’re looking for, then your site is already failing. Oftentimes, businesses add additional pages in order to accommodate new information. But this can quickly turn a decent website into a nightmarish maze.
There should be no barriers to entry. While it might seem cool to include a 2-minute intro video at the top of your page, you have to ask yourself: is this making it harder for users to find what they’re looking for? And don’t forget, one page= one goal. A well-designed website allows for a seamless user experience. A poorly designed site can seem like the Minotaur’s lair—users will get lost and then run away screaming.
5. No Lead Capture
So some lucky duck has found your site and they’ve stuck around long enough to have a look at your homepage. How are you going to turn this visitor into a potential customer? If your website isn’t set-up to capture leads you’re missing out on an opportunity. Consider implementing a landing page. Hubspot defines a landing page as “any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor’s information through that form.”).
Think about a potential deal or giveaway your business could offer. In exchange for getting this deal, visitors would have to leave their email. Now you can send them a warm message, and convert that visitor to a customer.
Don’t expect customers to flock to your business just because you have a website; no one congratulates you for wearing pants to a dinner party. Just having a website isn’t enough—it’s the bare minimum. And if you’re website is making any of these mistakes, then there’s a rip in your pants, and you’re losing out on potential customers. Evilnut Technology has helped hundreds of businesses improve their digital presence and we can do the same for your company. If your website isn’t up to snuff, don’t stress. The first step is to consider your brand story, your company, and your aspirations for growth. If you want to woo future customers, you’ll need to look your best, but remember to stay true to the spirit of your company.
Get in touch with Evilnut Tech today: we’ll get you all spruced up and ready to charm: (1) 604 704 6605
By Connal McNamara
Marketing Communications Director