The Rise in Mobility
In 2018, there are approximately 25.32 million smartphone users and counting in Canada alone. These 25.32 million users are bound to have at least a few apps on their phone – whether they’re social media, shopping, traveling, or other related apps.
Less and less people are spending time on their desktop and laptop computers as mobile use now accounts for approximately 65% of total digital media consumption. With these numbers, it would seem like an advantageous idea for your business to invest in developing an app – and it is! Back in 2016, there were 90 billion app downloads, a significant increase from 2015’s 77 billion app downloads.
Mobile apps are programs downloaded onto mobile devices – making it easily accessible. Apps can serve multiple purposes such as entertainment, shopping, or customer service functions for users.
The most successful apps aren’t created because a channel needs to be filled, but because there is an opportunity to optimize a process. Apps don’t need to be able to do everything or have an eternal lifespan, instead, the best apps identify short- or long-term purposes and determine how that purpose can be conveyed in the app.
1. Push Notifications
More than ever before, individuals (and youth especially!) are glued to their phones and receive a rush of thrill when their phones light up with notifications from social media networks and their friends. With an application, your business can submit these push notifications to your users as well. The ability to notify your users about important information on their mobile device becomes invaluable. These notifications can inform users of abandoned shopping carts, new products, special offers, and upcoming events. Your business and brand become easily available for your customers – making your content visible and relevant, giving your customers a way to easily connect with you.
2. Constant Visibility and Exposure
With the amount of time that the average person spends on their mobile device, having an application can increase exposure among your customers. While only a handful of apps consume the majority of mobile consumption time, it doesn’t change the fact that users still need to unlock, scroll, and scan their device for the apps that they’re looking for. Because of the way our mind unconsciously records every image and/or text we come across (even if it’s unnoticed), being “in the way” can be advantageous for your business.
3. Superior User Experience
Your app will and should be developed in a manner that allows users to engage with common, desired functions, without the messiness of a website. Apps will seamlessly guide them where to go and what to do in a personalized manner. With superior user experience, there will be more positive reviews, more followers on social media, more brand loyalists, and more repeat customers.
4. Stronger Customer Engagement
Apps maximize customer engagement with your brand and business and allow users to easily connect with your company on social media. With easily shareable content, your customers will want to share – helping expand your social media reach and earning you new followers.
Regardless of what type of product or service you provide, your customers need a way to quickly contact you. Having messaging features within your app can improve communication and engagement. Providing the ease of being able to contact you directly without any tedious processes encourages your customers to be more inclined to connect with you.
5. Brand and Recognition
By having a mobile app for your business, you contribute to your brand awareness and recognition. By developing an app, you can showcase your brand in the palm of your customer’s hand. The way your app is designed and functions is up to you – so use that to your advantage to highlight and emphasize your brand! With a beautifully-designed functional app, your customers will more frequently visit your app. The more often your customer frequents your app, the sooner they will be inclined to buy your product and/or service – referred to as the “effective frequency.” The more often your visitors are exposed to your brand, products, and services, the more likely they will engage in an action or response.
With the number of people globally who have and use smartphones, it’s a smart idea to invest in an app. If you’re interested in building your own app for your business, contact Evilnut today!