What is Email Marketing?
Like you can probably guess from the name, email marketing refers to when a company sends a commercial message to a group of people by electronic email.
In a world filled with iPhone X’s, Amazon Echoes, and self-driving cars, communication by email seems outdated and futile. However, the fact is that email isn’t as outdated as you think. According to a study, there will be more than 3.8 billion email users before the start of 2019, with 91% of customers in the US alone using their emails daily now.
With an average return of $38 for every dollar spent, investing in email marketing is still clearly very relevant and rewarding for businesses.
How to Get Started with Email Marketing
Now that we’ve established how valuable email marketing is, how exactly should you go about it?
1. Select an Email Marketing Service Provider
While email marketing can be accomplished without an actual service provider, a service provider will significantly help your business effectively deliver messages to large groups of contacts. These service providers can also offer professional email templates, tools to help grow and manage email lists, and tracking features that show you who is opening and engaging with your messages.
2. Gather Contacts for Your Email List
Most businesses, even start-up ones, already have some existing contacts to start an email list – whether it’s business contacts, clients, or even some friends and family. However, if you want to start your email list from scratch, you can place sign-up sheets near registers, add online sign-up forms to your website, and encourage social media followers to sign up.
However, one of the things you should refrain from doing is purchasing an email list. Email marketing is rooted in building and developing relationships, and random addresses on an email list aren’t going to help your business grow.
3. Add Your Contacts to Your Email Marketing Account
Once you have your list ready, you can add your contacts to your account. If you know a little bit about your contacts, you can build separate lists that make it easier to send out targeted emails based on their specific interests.
4. Set Up Your Welcome Email
Your welcome email is the first message that your new subscribers will receive. These welcome messages are particularly important because they serve as your first impression and reach people at a time when they are highly engaged with your business.
5. Create an Outstanding Message to Deliver
Your email needs a template that has a clean and eye-catching layout that will get your message across fast. You don’t need to be a designer in order to have a nice template, there are several free templates to select from on platforms like MailChimp and HubSpot.
Along with your template, you need to create a persuasive message and captivating subject line. These are critical components that attract your audience to open your email. Also, before sending, don’t forget to preview your message just in case you make a mistake or have a typo.
6. Send Your Email!
Now that you’ve gone through all the previous steps, you’re ready to send your email! Remember that there’s often a “best” time to send your message so make sure it sends according to the day and time that works best for your industry.
Benefits of Email Marketing
One of email marketing’s greatest benefits is that it’s cost-effective – regardless of whether you handle your own marketing campaigns or outsource. Email marketing is one of the most affordable ways to reach the largest number of customers as it allows businesses to maximize their marketing budget and get more bang for their buck by bringing in more qualified leads for less.
Not only is it cost-effective, but it’s also effective overall as it allows businesses to target specific audiences with strategic content and messaging – improving the chances of bringing in qualified leads who are most likely interested in your products and/or services. With these outcomes, email marketing helps small businesses maximize their time and resources while boosting ROI.
Email marketing is especially important for building relationships with prospects, leads, and current and past customers because it allows you to speak directly to them. While you may not have thought so, it turns out that email marketing is still relevant and rewarding for businesses, especially with its relatively cheap costs and rewarding outcomes. So, get your campaigns ready and start sending away.