A reliable and trustworthy SEO company can help your business grow by establishing your digital brand – ensuring that you have the best possible Internet presence. Selecting a reliable SEO firm for your business is not only important for growth and progress, but also necessary for avoiding loss of traffic potential due to bad SEO practices.
So, what are the actions that your service provider should be implementing for a winning strategy plan?
1. Perform an SEO Audit
Identifying the strengths, weaknesses, and potentials of your website should be the first thing you ask your SEO provider to analyze. Ask them to note some observations on key SEO factors that influence search engine visibility with regards to your website.
An SEO Audit can provide detailed insights and overviews of your website’s current standing – providing information on how and where improvements on search rankings and targeted traffic can be engaged. Additionally, SEO Audits will inform you where your website is doing well and any issues that may be causing damage to your website’s online presence.
2. Engage in End-to-End Analysis and Action
By beginning with an overview of a website’s search presence and existing search engine visibility, your SEO provider should ensure that their solution fits the unique opportunities and problems of your business. Your provider should take your off-site brand, on-page website infrastructure, and the competitiveness of your niche market into consideration in order to build the plan best suited to your strategic goals.
Effective SEO strategies should not be one-size-fits-all campaigns, but instead, a personalized action plan directed at improving your website’s search visibility. Top SEO agencies should walk their clients through strategies and tactics, working closely with clients on implementing SEO recommendations.
3. Consider and Implement On-page and Off-page Factors
On-page and off-page factors are crucial to the success of your SEO campaign, so you should expect your SEO provider to talk about on-page and off-page changes. On-page factors consider what your website is about and largely determines what you rank for; while off-page factors consider how authoritative and/or popular your website is and determines how high you rank in the search results. On-page changes will require subtle inclusions of targeted keyword phrases in various locations on each page. Off-page changes will require changes to your metadata, such as your title tags and meta descriptions.
4. Analyze Link Qualities and Incorporate a Balanced Link Profile
Contrary to popular belief, SEO is not about building as many links as possible. Link building is the process of manually creating or achieving links to a specific website, page, or content. While developing an incoming link profile is important, the focus should be given to how your SEO service provider will develop additional links to your website.
Because search engines are able to recognize relevance, intent, and linking patterns, a shift in the attitude of those who build links exists. Instead of focusing on acquiring links from every source possible, most link builders attempt to acquire links from trusted sources that have higher rankings or are seen as authoritative resources.
Therefore, you should be looking for SEO companies that discuss the quality of links and incorporate a balanced link profile, including publishing unique insights into your industry on leading websites, guest articles on relevant websites, a small number of high-quality directories, local websites, government or education institutions, suppliers, and etc.
Overall, SEO is no longer solely about SEO. SEO incorporates actions and components of digital marketing like social media marketing, mobile marketing, and email marketing as well. While the main focus is still on the website and how to optimize it for search engines, you still need to consider elements outside the boundaries of SEO as well.