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What’s an App, You Say?

What is an app? While you may think that you already know what an app is, your perception of one may be misleading to what it actually is. There are two different types of apps – mobile apps and web apps. Today, we’ll be talking about mobile apps and save web apps for another day.

Mobile apps are software programs developed for mobile devices like smartphones and tablets – turning mobile devices into mini powerhouses of function and fun. Mobile apps are also different from mobile websites as an app is usually smaller in scope than a mobile website, offers more interactivity, and presents more specific information in a format that is easy and intuitive to use on mobile devices. Mobile apps are also not like web apps as web apps are computer programs that perform specific functions by using web browsers as its client.

The Function of a Mobile App

The function of a mobile app ranges anywhere from utility, productivity, navigation, entertainment, sports, fitness, and much more – with social media being the most popular. These apps can help you find your way, watch your favourite movie on demand, track your footsteps, and chat with your closest friends.

What Should Mobile Apps Have?

Not every app is built equally or with the same features. But, there are some features that every app should have to make it user-friendly. The first and foremost feature is a search bar to help users find what they’re looking for quickly and easily. Along with a search bar, apps should be optimized so that most of it is touch-based (rather than type-based). Having a touch-based app will significantly improve user experience. Additionally, in order to provide as much usability as possible for users, develop an app that has the ability to work offline. Apps that are able to function offline offer much more convenience and accessibility for your users – especially if they’re in roaming areas or can’t connect to the Internet. 

Benefits of Mobile Apps

Because of the ease and functionality of mobile apps, there are many benefits to having one. For starters, you save your customers time. Mobile apps are much faster than mobile websites because browsers require users to launch a web browser, enter a URL, and wait for the site to load – whereas mobile apps only take a second to launch because the majority of information is stored in the application itself. With apps always on your customer’s device, they are a constant reminder of your business – increasing visibility and reminding them of your presence. Additionally, while apps may be an initial investment, they still reduce the costs of communication methods with your customers by reducing the cost of SMS messages and paper newsletters. With mobile apps, you will be able to securely, instantly, and directly communicate with your customers – reducing the need for phone calls and information requests.

While condensing mobile apps into 500 words is just the tip of the iceberg, it’s an introduction that should familiarize you with the foundations of mobile apps. If you’d like more information on mobile apps or are interested in building your own, contact Evilnut today.

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At Evilnut, we are all about the results. We are skilled Web and App developers who uncover your market and how to engage them using content. We drive traffic to your site through Search Engine Optimization, Social Media Marketing, and other tactics, which we convert into paying customers.
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