Why Your Business Should Spend this Money
A great website won’t be able to help your business unless people know it exists. One of the best and most efficient ways to drive traffic is to have your company website appear at or near the top of the search engine results for searches relating to your products and/or services – this process is called SEO.
SEO is the process of receiving traffic from “free,” “organic,” or “natural” search results on search engines to improve your rankings on search engines. Essentially, SEO optimizes your website for easy evaluation through search engine crawl bots. By consistently ranking high for any keyword with a known search volume, you will generate steady traffic results and eventually offer long-term success for your business.
Before beginning SEO for your business, identify where to begin and how you can build your website to drive more conversions for your business.
SEO functions by rewarding pages with the right combination of ranking factors or signals on search engines – ensuring that the content delivers the right type of signals. SEO is rooted in between a unique balance of art and science, requiring not only technical expertise but creativity as well in executing the SEO strategy.
Customized SEO strategies provide the best return on investment for you as every client, market segment, and situations have their own circumstances. These different circumstances indicate that every website has its own particular set of niches, challenges, competitors, structures, content, and web traffic. These customized SEO strategies will ensure that your plan will be catered to your business.
What Should You Have in Place Before?
While most businesses understand SEO’s basic concepts and why it’s important, they often stumble on where to begin developing and executing a sound SEO strategy. Here are 4 steps you can take to ensure all your SEO bases are covered:
1. Understand Your Target Audience
In order to have an effective SEO strategy, you need to first know and understand your target market and the potential audience you are selling to. This first step will not only inspire and dictate your marketing efforts but will also provide direction and priority.
The essence of SEO for businesses is optimizing your search engine presence. Optimizing is critical because more than 70% of consumers begin their research on search engines when shopping and/or comparing products and services.
Before launching your SEO campaigns, consider who is searching for you – this is where your target audience factors in.
2. Research and List Keywords
It is important for businesses to identify and compile a target audience persona to discover their core keywords. Since keywords are the foundation of SEO, selecting the right ones can make or break your SEO strategy. To gather a list of approximately 5-10 keywords associated with your product and/or service, start by asking yourself these questions:
What are my audience’s interests and pain points?
What keywords are my top 10 competitors using?
Why would they search or purchase my business, product, or service?
What components of my product or service entices consumers to search for me?
Did I really cover as many angles as possible?
While short-tail keywords are easier to brainstorm, they’re far more difficult to rank with. The value of keywords research is to identify a strong mix of relevant short and long-tail keywords that capture and encompass all possible consumer search engine behaviours. An applicable group of keywords would include a few basic short-tail keywords that cover your industry (i.e. business printing, retail, E-commerce, etc.) and at least 3 long-tail keywords under each short-tail one.
3. Build Niche-Focused Pages
When considering websites and ranking in search engines, it’s always better to have multiple web pages tailored to specific keywords or phrases, rather than ranking multiple keywords on a single page – which is almost impossible! A good idea is to use your keywords list to determine how many different web pages you should create. Ideally, the number of web pages you create should coincide with how many different products, services, and locations your business has. This strategy will make it easier for your potential customers to find you in search engines regardless of what keywords they use.
4. Set up a Blog
Blogging can be a fruitful way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that presents another chance to rank in search engines. If your business doesn’t already have a blog, set one up, and make an effort to blog at least once a week.
Remember, you are blogging primarily for your audience, not the search engines. So, write on topics that your audience and prospects are interested in and make sure you include relevant keywords where appropriate. This way, your audience will naturally find you.
How Long Should I Plan?
Businesses often raise many questions regarding the intricacies of search engine optimization and how long they should actually plan for. However, these questions are answered with a vague “it depends” – sometimes it can be weeks, months, or even years. Your answer will depend on what niche your website is in, what keywords you want to focus on, and what resources and metrics you currently have on your website. An established and developed website could see results in a few weeks while a new website might need to wait months. SEO is an ongoing process and is never “done.”
Evilnut’s SEO Process
Your business website depends on a steady flow of traffic that is constantly growing. While some companies choose to handle their SEO in-house, it is often wiser to consider the services of a company that not only understands the principles of SEO but also has remarkable experiences producing dramatic results through the implementation of various SEO campaigns. Evilnut Creative Technology provides exactly this for your business.
At Evilnut, our projects begin with an overview of a website’s search presence and existing search engine visibility to ensure that our solution fits the unique problems and opportunities of your business. After an overview, we create a specific action plan directed at improving your website’s search visibility and develop a plan specifically catered to your strategic goals.
While some search engines tend to index or re-index the optimized site in 6 to 12 weeks, search engines like Google help your website crawl more frequently and reach higher traffic numbers. Clients can expect to see results after 4-6 weeks of submission from our side. Indexing and re-indexing tend to take time to settle down but they usually stabilize after 3-6 months. We are fully transparent with our clients and do the work in-house so you can expect personalized service at every stage of the project.