Social Media Marketing
Sometimes, conceptualizing and implementing marketing strategies can add up and be more expensive than you thought. BUT, it doesn’t have to be. Sometimes, your answer is sitting in plain sight – enter social media marketing. In fact, if you’re not doing social media marketing, your business is already two steps behind.
At its most basic level, social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media marketing is used for the same purposes as traditional marketing – to reach customers, provide customer service, keep people informed, build word-of-mouth, increase sales, and more. However, social media is more cost-effective and efficient as it incorporates the ability to communicate with customers in a two-way relationship and develop a long-term following within a limited budget. In fact, joining and using these platforms is completely free.
Social Media Marketing Benefits
Other than the fact that it doesn’t cost anything, social media marketing offers its own benefits that deliver positive outcomes for businesses. For businesses that engaged in social media, 80% of them indicated that their social media marketing efforts increased traffic to their websites. Along with increased traffic, social media increases brand recognition, provides more opportunities to convert, and offers detailed customer insights.
1. Increased Brand Recognition
Social media marketing increases your brand recognition and loyalty. Every opportunity to promote your business and increase visibility is valuable. Your social media networks are new channels for your brand’s voice and content and promoting your brand makes you more familiar and recognizable for existing customers and more accessible to new customers.
2. More Opportunities to Convert
Every post, story, and photo you make on social media is an opportunity for customers to convert – a chance for someone to react, and every reaction can lead to a site visit, and eventually a conversion. While not every interaction may result in a conversion, every positive reaction increases the likelihood of an eventual conversion.
3. Improved Customer Insights
Through social listening, social media provides valuable information about your customers, what they’re interested in, and how they behave. You can see what type of posts generate the most positive feedback and/or generate the most interest and then produce more of that type of content.
Social Media Analytics
Some major social media channels provide free analytics – so take advantage of them. LinkedIn, Twitter, Facebook, and Instagram offer quick and easy-to-understand synopses of how posts and pages are performing.
If you’re willing to spend some money, Facebook Analytics allows you to: measure across channels, see rich demographics, optimize for growth, and get insights faster. Facebook Analytics takes your data even farther and allows you to understand your current and potential customers at a deeper level with rich demographics and audience insights.
Social media is one of the most cost-effective and rewarding forms of marketing. While you may not have doubted the power of social media marketing, you may not have realized just how important it is. Remember, you don’t want to pull out a flip phone during a business meeting, so make sure your business is prepared with the right platforms and tools.