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Key Outcomes

  • 12% increase in room occupancy rates in a single year
  • Increased repeat business
  • Instant sales reporting for management
  • Local brand consistency and goodwill
  • Major reductions in mailing costs
  • Grew annual revenues by more than 20%
  • Faster customer service response times
  • Faster follow-up on sales leads
  • Increased sales close rates (closing nearly all deals)
  • Increased market share

Customer Relationship Management

Harrison Hot Springs

Harrison Hot Springs is a world-renowned resort. They are committed to building enduring relationships with profitable customers and personalizing the hotel shopping experience, which ultimately drives hotel room occupancy rates and gross profits.
To do this, Harrison required an effective internal management platform to personalize marketing messages, deliver leads in a cost-effective format, and capture key information from interactions with hotel guests and potential travelers.

What We Delivered:

Fully-customized CRM system to support their business

harrison_crm
  • Evilnut designed a fully-customized CRM system which improved the team’s operations efficiency, cut costs, and generated more leads

  • The system enables hotel executives to automate and manage the growing requests of their hospitality business, from distribution channels to property operations, and also real-time guest requests

  • In a single year, the hotel saw 14% jump in hotel occupancy while adding to administrative efficiency with help from the new CRM system

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